"When I was a child parents often told me something like “Girls don’t wear wrinkled clothes” or “Don’t climb trees, you’re a girl”. I never questioned these rules until I became an adult.Throughout my life, I have heard from my relatives that I’m not very feminine and this is a reason of all my problems. I always had arguments to pull apart that thought, but after the last breakup I decided to give it a try and finally googled how to become more feminine. 

I found lots of courses in Russia offering practices that teach women a special way of interacting with the world: how to collect feminine energy, follow the moon calendar, «breathe» with your womb, find a goddess inside yourself and change reality around you. I started to visit femininity teachers to see if I can understand what femininity is and if it can help me. «When a woman becomes feminine she can get everything she needs only by thinking about it. Every woman can have this power. You can also have it if you want. The only thing you need is to accept who you are and learn how to raise your feminine energy», - told me over 50 women coaches I met in almost one year in Moscow and Saint-Petersburg. Many teachers offered me to experience femininity through body senses and emotions, which is also a part of a theory: femininity can’t be explained, it can only be felt. 

From one hand, this experience for me became a way to think about a position of a woman in contemporary Russia. In the places, where rights for men and women are still not equal, women find different ways to make them even, interpreting gender stereotypes into a form of irrational power - to get a control over their own life. From other hand - this is a search into connection between happiness and magic".

The project consists of several types of documentation. There are portraits of different coaches I asked what femininity is, some text records of their stories and a video projection that shows a documentation of practices they offered me to experience to gain a feminine energy. The final part of the project is a sight-specific video performance on the TV during which I share this feminine energy with everyone who wants to receive it, after the theory that every woman has a magic power as soon as she accepted her true self.

2016-2017